No Need For A “Cool” or “Hip” Design

 

Nodine’s Smokehouse.

The above smokehouse has amazing food. I tried some the other day and it blew my mind. What makes me even more enthralled is that they have a ultra simple ..HTML table based..GASP website.

Why do they need more? Sure they could have something “slick”, something responsive, something with even a better log and color scheme..but why do they need it?

Simply put they don’t. They make money by selling smoked products. What’s important to the consumer is those goods, what’s important to Nodine’s is the quality of those goods and being able to be found in the real world to get customers.

What’s NOT important is the “coolness” of the website.

Probably, my only critique would be that they should have their address on ever page in searchable text, not as an image.

If you visit, try the smoked chicken..awe some.

 

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UXing on newsprint #freedom


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I love drawing on whiteboards, but sometimes that medium is too modern. Sometimes the feel of graphite or charcoal reminds me that what I do requires a lot of my art school basics.

With the invention of tools such as Photoshop and Illustrator I was very threatened as an art school student, I felt as though these tools would pervert “art”.

I think I was right. They disconnect me from my instincts and the only way I can instinctually design what really is in my head is through drawing and sketching as free form as possible-hence newsprint and charcoal.

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Will Blank Page Syndrome Get Me? Not if I don’t draw on a blank page.

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A Color Wireframe Experiment

Artwork
I love planning, testing and being educated about a concept before I start executing on it.

I also try very hard to be original and not follow the pack when it comes to typography and color.
In a recent project I had a unique color palette that I wasn’t completely sure about.

I recalled in my advertising days that when I questioned a layout, I would take my prescription glasses off and look at it to see if it was balanced, if it flowed and if the shapes held there own as a unit. I wanted to remove myself from the context and content and just look at the forms, let my naturally blurry vision obscure the details I was so use to being hung up on-and it worked!

I was able to see straggling pieces and odd color choices. I would even turn the page layout upside down to see how that worked. If the magazine or newspaper were to be flipped..would it still be interesting? Does it balance in every possible way?

None of these ideas were my own I’m sure. I stand on the shoulders of giants as many do thankfully.

But in remembering these techniques for web design, I decided to make the “color wireframe” shown here. I wanted to see how the color values fell together, if the colors achieved the feeling I was going for, while still helping the viewer move through the page content.

As I mentioned on Forrst: ”Most of the blocks are symbols of text content but the ugly gradient on the right is a color symbol for media such as photography or video.” I wanted that color area to be able to be horrible in that section as a worse case scenario.

So, I’d love to know your thoughts on this color experiment.

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I’ve Worked Hard, Thought Hard & I’m Not Nervous

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I've been working on a concept that I haven't seen in many websites..it's a bit of a mini experience.

Maybe it's a bad idea, but if it is-it's an original bad idea.

I'm pretty sure of it. 

If the stakeholders and other key people don't like it, don't love it. I know for certain that I wasn't copying anyone, regurgitating Google or Twitter or choking the user with sparcity. 

I was simply inventing a little something to make something else more pleasing and more conceptually well-rounded.

Here goes, wish me luck!
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Van

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Don’t Just Do Something..

I've been thinking about a certain design today a lot more than actually moving pixels or creating prototypes. I've been working intently, making calculated Changes instead of just changes.

When I consider all the requirements, understand and believe in the business goals, get great content, I get to take the time to create something that makes sense, something that I believe in and understand.

And that makes me happy.
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Van

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God origin? By way of Marvel Comics

What if God was an astronaught/scientist who piloted a space craft into a void billions of years ago? What if he/she tried to use a device to create himself/herself a new planet/area/ecosystem to survive on? What if the experiment/plan went wrong and he/she caused an impossibly large and powerful explosion, and became apart of the fring of the Big Bang itself?   

Maybe this being is forever riding an explosive wave of cosmic consciousness, creative energy and pain, forever aware of us, of all life, trapped in/apart of an experiment gone ”wrong”.     

Photo

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Van

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Digestible Issues

Plate-w-issues

I don't always like to listen, I like to be listened to and I like to be right

This is a problem for any chance at real personal or professional growth, not to mention team collaboration in either realm. To act against this shortcoming, I organize dinners where "creatives" get together and talk over what we struggle with. 

The dinner forces me to listen and reminds me to stay open. It also puts my somewhat chaotic gregariousness to good use. In attendance were Anne Kadet and Tarah Feinberg

I kicked off the discussion by frankly admitting that I have trouble asking questions, particularly the "right" questions. I work for a startup and I'm very sensitive to completing tasks quickly but also sensitive to giving myself enough information to not only finish tasks, quickly but finish the right tasks. So pausing the production cycle is something I try to do cautiously, sometimes too cautiously.

As usual, this admission led to the conversation blossoming. 

We discussed the need for open learning and improvement. Mostly how learning about a thing to change was the first step in the path to actually changing it.

Anne had kicked that topic off: "The more I educate myself about something I'd rather not do, or that I've been procrastinating doing, the easier it is for me to actually do it." 

Tarah and I both related to this.

For me, when beginning a regular Yoga routine some years ago, I promised myself that everyday I'd at least study a new move in the stick figure diagram and then get on the mat. If I didn't feel like doing the new move, I could stop — maybe try it tomorrow. I only stopped about 10 times in the last 5 years of practice, mostly due to illness.

This shifted the example bit to willingness and focusing. 

Tarah continued:

"I think of focusing attention a lot like I would literally focus a camera. ..moving the lens past the point of focus and then slowly coming back into focus. Sometimes it takes a few times going back and forth, missing that perfect focus, but you get closer and closer until your image is crystal clear. Likewise, when you want to focus your attention on an idea or a task, sometimes you need to dance around it a bit before you can really immerse yourself in that one thing."

We all enjoyed this metaphor and grunted approval as we began to eat.

Over our meals we talked about life, success in love, money and career and how they all balance each of us out-or in some cases don't. 

Our talk about relationships transitioned into being understood…especially at a corporate professional level. 

The familiar "My company doesn't understand what I do completely." was heard. "Market your process." was the all too familiar (yet sometimes hard to carry out) solution. The idea of self branding was then focused on. 

"To market yourself, don't you also have to know who you are?"

Who are we? Many of us don't know, I know I sometimes don't. Many people can't summarize themselves in 140 characters. Many people don't like being packaged. 

But that seems the point of modern social/open communication. To summarize ourselves and our ideas and opinions; to make ourselves digestible by multiple content aggregation channels, feeds and posts. To be searchable, spam-able, tweet-able, likable, stumbled over and recommended. 

But is that what's best for us? 

For me it gives me the opportunity to express on a daily, sometimes hourly basis, that I'm a constant work in progress. So expressing it openly on profiles, tweets, and posts reminds me to keep progressing, to not rest on laurels —and frankly I need this kick in the ass.

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Van

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I Can’t Always Have An Agenda

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Art and design and drawing are all the same thing to me: Playtime

I need to have more playtime, less think time, less strategy, more experimentation.

Everytime I explore that side of myself with sketches, venturing into a museum or hiking up a hill, it's like opening a release valve. 

Like exercising some kind of corporate demon. 

I love it and I need more of it.
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Van

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What Does Creative Management Mean By “Excellence”

So @stop ( Doug Bowman, Creative Director at Twitter ) one of those designers and creative leaders I really look up to tweeted this out the other day.

“A deadline should not limit expectations of excellence. Rather, it defines the length of time you have to achieve excellence.”

And I (a little harshly I admit) tweeted back: “@stop Sorry, but that sounds like unrealistic management BS.”

His response: “@vanshea Initially, I thought of them working against each other. But ultimately, excellence can’t be compromised.”

And my response: “@stop Excellence ultimately defined by quality of deliverable, quality is subjective-this issue is a moving target w mgmt moving the target.”

I believe creative leaders should define “excellence”, not just demand good work, great work-the BEST work!! But to literally define what tangible execution accomplishes their idea of excellence.

As an example: While once reviewing an accomplished designer’s work, I gave this feedback:

“.. I love the main call to action button, but I’m not sure if our demographic will read it as a button quickly enough. My assumption is that they probably need a little bit of glossiness on a button for a quicker read. I know WE don’t like that treatment, but sadly we aren’t the primary audience.”

Eventually in this example, a more “buttony” button was made and it made sense to us. If creative leaders, me included, are trying to focus a team on producing “excellence”, it is up to us to clearly define our idea of excellence. Most importantly it is up to us to allow that idea also to be challenged. Creatives thrive on questioning authority and challenging The Rules. If there are tangible guidelines to work from, a structure is available to create against and/or rebel against or in the best case.. completely redefine!

In a recent visual design project I laid out some detailed ground rules for myself:

  • Drop shadows only on photos of people, none around other content boxes
  • Content boxes would stand out because of border color against background texture
  • Most buttons would recede by adding same texture as the background then highlight by losing texture on mouse hover
  • Uppercase titles would be used in substitution for a heading bar to ground the page
The product, Sitesimon, is aimed at an “early adopter” demographic and I wanted to give the audience a unique, comfortable, and clean content exploring experience, while not making the front end development too arduous.
These are only a few of the guidelines I gave myself and I’m sure over time some of these will change or be even thrown out. This boundary setting really helped me define the goals in this project and outlined my own expectations.
So creative leaders, instead of just demanding “excellence immediately” and marching down the hall with the Darth Vadar theme echoing around you, try clearly defining for your team what excellence is, as if YOU were performing the execution. Next be ready to defend this method and then, most importantly, be flexible enough to change when and if reason dictates.
Funny thing happened as I finished this post: I browsed Twitter and saw @motivatquotes had posted this:
“Things rarely get stuck because of lack of time.They get stuck because the doing of them has not been defined.” ~ David Allen
Well said Mr. Allen.
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Van
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