What Does Creative Management Mean By “Excellence”

So @stop ( Doug Bowman, Creative Director at Twitter ) one of those designers and creative leaders I really look up to tweeted this out the other day.

“A deadline should not limit expectations of excellence. Rather, it defines the length of time you have to achieve excellence.”

And I (a little harshly I admit) tweeted back: “@stop Sorry, but that sounds like unrealistic management BS.”

His response: “@vanshea Initially, I thought of them working against each other. But ultimately, excellence can’t be compromised.”

And my response: “@stop Excellence ultimately defined by quality of deliverable, quality is subjective-this issue is a moving target w mgmt moving the target.”

I believe creative leaders should define “excellence”, not just demand good work, great work-the BEST work!! But to literally define what tangible execution accomplishes their idea of excellence.

As an example: While once reviewing an accomplished designer’s work, I gave this feedback:

“.. I love the main call to action button, but I’m not sure if our demographic will read it as a button quickly enough. My assumption is that they probably need a little bit of glossiness on a button for a quicker read. I know WE don’t like that treatment, but sadly we aren’t the primary audience.”

Eventually in this example, a more “buttony” button was made and it made sense to us. If creative leaders, me included, are trying to focus a team on producing “excellence”, it is up to us to clearly define our idea of excellence. Most importantly it is up to us to allow that idea also to be challenged. Creatives thrive on questioning authority and challenging The Rules. If there are tangible guidelines to work from, a structure is available to create against and/or rebel against or in the best case.. completely redefine!

In a recent visual design project I laid out some detailed ground rules for myself:

  • Drop shadows only on photos of people, none around other content boxes
  • Content boxes would stand out because of border color against background texture
  • Most buttons would recede by adding same texture as the background then highlight by losing texture on mouse hover
  • Uppercase titles would be used in substitution for a heading bar to ground the page
The product, Sitesimon, is aimed at an “early adopter” demographic and I wanted to give the audience a unique, comfortable, and clean content exploring experience, while not making the front end development too arduous.
These are only a few of the guidelines I gave myself and I’m sure over time some of these will change or be even thrown out. This boundary setting really helped me define the goals in this project and outlined my own expectations.
So creative leaders, instead of just demanding “excellence immediately” and marching down the hall with the Darth Vadar theme echoing around you, try clearly defining for your team what excellence is, as if YOU were performing the execution. Next be ready to defend this method and then, most importantly, be flexible enough to change when and if reason dictates.
Funny thing happened as I finished this post: I browsed Twitter and saw @motivatquotes had posted this:
“Things rarely get stuck because of lack of time.They get stuck because the doing of them has not been defined.” ~ David Allen
Well said Mr. Allen.
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Van
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Ten Years Ago Tonight

I was driving home from Pratt via McGuiness Blvd and I saw the twin towers for the last time. 

It was a foggy, rainy night and while heading north I could see them out my left window rising above the clouds very triumphantly over the heavy weather. 

I felt really proud. Pride is what I’d always felt when I saw the “two brothers”. I kept driving, blowing proud puffs of smoke out my window, glancing at them and smiling. 

“This is the greatest city on earth.” I thought to myself 

Then it happened, for almost 10-15 seconds the towers were gone. A heavy cloud moved in front of them blocking all their light and volume. I was frozen. 

I was extremely tired and when I noticed they weren’t there I did a quick double take, my heart skipped a beat and of course I immediately realized that they were just covered by a very large rain cloud. 

But that 15 second gap of visibility felt like an hour. 

When they reappeared I thought to myself: “Thank God those towers are never going anywhere, thank God.” 

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Van

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A Young Mind

Hanging with my nephews today reminded me of how important it is to stay inventive, to stay unattached to grown up assumptions and ideas.I think it was the moment in this photo. I took a couple of snaps on my phone and they were hamming it up. For one shot the older nephew Charlie said: “I’ll pretend I’m asleep.” Max, his younger brother by 4 years said: “Ok, and I’ll lay on you.” He did, then stuck out his tongue spontaneously.At almost five years old he was able to invent a moment just by trying to be different and a bit silly. I can really identify with that.

Thanks, I love you guys.

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Van

 

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The Idea Mosquito

Photo

When I can’t sleep it’s usually because there’s an idea floating
outside of my head, like a mosquito waiting to land.

This “idea mosquito” wants to be heard, but it just can’t find a place
to land. That’s when I imagine myself in the hangar.

There is a huge empty airplane hanger that I imagine myself sitting in
on those nights, I really don’t want the buzzing to stop, I just think
the “idea mosquito” and I should have enough space around each other
until I’m ready for her.

This hangar has a cement floor, an extremely high ceiling, it’s well
lit, moderately clean and of course very, very wide.

On the wall, next to where I’m sitting is the word “NOTHING” from
floor to ceiling in tightly kerned Helvetica Condensed Bold. I imagine
myself just sitting there with NOTHING to do except stare at NOTHING.

Sometimes I stare at the neutral plastic of each letter or I imagine
it has a flashing marquee.
I loathe flashing marquees.

But when all is said and done, all that’s with me in the hangar is NOTHING.

The buzzing sails away from my earshot and I drift off.

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Van

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Creative Dinner About Negative Space

A couple of months ago, I decided to start scheduling dinners with people in the creative industry. The concept of these dinners is to define our professional “negative space.” We do this by speaking frankly about what we struggle with—what as creative people, we feel we need to improve upon. For me: being honest about my shortcomings focuses my thinking on my exact skill set and leaves me open to new suggestions and ultimately, to improvement.

At the second dinner, I tried to be less of a moderator and more of an attendee. I wanted to see where the conversation drifted.

In attendance were:
Michael Callelia
Celeste Giampetro
Yaron Shroen

We spoke about the value of a well written creative brief, the need for distinction between design and creative direction and the value of sometimes just saying “I disagree” to an unclear idea or concept. Somewhere in there we also made time to have a laugh over the new Gap logo and the overused ribbon technique now shown on many “cutting edge” (groan) websites. It was a frank discussion, debates ensued and on the whole, most who attended thought it was a refreshing, honest and fun networking event .

But I don’t recall anyone describing the dinner as “constructive” or “helpful,” which for me is the only reason I want to continue to hold these dinners: to grow professionally and possibly help others grow.

The third creative dinner was smaller but a bit more organized. This time I was joined by:

Tarah Malhotra-Feinberg
Yi Shun Lai

I made a conscious effort to describe why I thought these dinners were important and why there should always be a moderator.

The first thing I did was talk about my struggles with writing. I enjoy editing writers’ work but I have many insecurities around writing my own stories, blogs, etc.

From there the conversation opened up. We discussed the practice of writing and talked frankly about how defining any kind of specifics is hard. We talked about how setting day-to-day specific boundaries in project management are elusive and draining. The topic of boundaries and communication seemed to be at the heart of this dinner.

Everyone at the table felt that in-person communication was essential to creative engagement. Skype and other over IP communication tools are great, but only for extremely structured projects and highly seasoned meeting and project management veterans.

We seemed to be touching on something the other two dinners touched upon as well: When there is lack clarity in strategy, vision and communication, creative play and the freedom to explore the dark corners of a concept in search of originality, is lost. The child-like exploration that most people need to be creative requires spontaneity, humor and most importantly: a clear understanding of the rules.

At all times in our early lives we all had bars around our playpens, walls around our sandboxes and fences around our school yards. We knew distinctly were we could go, were we couldn’t and at most points we thrived on finding ways to create challenges to those boundaries. Challenging the rules and questioning authority is what project stakeholders and/or clients want from us every day, some of the time without knowing it or properly articulating it.

As “creatives” of any type (yes coders, you guys and gals are pretty darn creative) — “articulating it” is why we are in business.

Thanks to Tarah, Celeste, and Yi Shun for input and guidance on this very post!

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Van

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Hi! I’m Van.

"Dan?"
"No."

"Stan?"
"No, no..VAN."

I usually have that conversation 50% of the time in person and about 95% of the time over the phone with strangers. Believe me, I'm not frustrated by this, but when I considered a new logo for my site, for my "brand"  it felt right to just have "Van".

I also didn't want my logo to be some stuffy typographic construction or any kind of over designed Tron-like symbol. I wanted the logo, and the site itself, to be natural and comfortable.

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Van

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The Story of Picasso’s Napkin

I've heard this story before, I completely love it and would like to re-share it:

The story of Picasso's napkin
Picasso was sitting in a Paris café when an admirer went up to him and asked if he would do a quick sketch for him on a paper napkin. Picasso politely agreed, did a quick sketch  and handed back the napkin — but not before asking for a rather large amount of money.  The admirer was horrified: “How can you ask so much? It only took you a minute to draw this!” “No”, Picasso replied, “It took me 40 years”

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A Plate Re-Designed My Website

I like fantasy, I stare at my hands, I stare at your hands – I’m
obsessed with what’s not obvious. I’m constantly exploring, sometimes
I don’t even know why or for what, but I’m looking.

Take this plate for example. I found the set months ago by stopping at
a yard sale I shouldn’t have stopped at. I took a detour.
I was attracted to the set, 7 bowls 8 plates.

“How much?” I asked
“50.”
“I’ll take it!”

I didn’t haggle, I didn’t care to. The ceramic vibe, the color, the
brush strokes,  matched something in me.

I think when I brought it into my house it began influencing me. I’d
have breakfast, stare at the brush strokes, the patterns, the colors;
eat, wash, dry.

Day after day, little by little, it was brain washing me.

When I began re-designing my site. It began with a drawing of my face,
then my name
, then a “thank you”. I had also the idea that I wanted to
drop all these elements on a dot grid pattern, and I did. Then I
needed color and a tone. I had it. It all just happened as if planned.

The flat design is done, the code and production are coming. The other
day I stepped back from the site, made dinner and wondered “Where did
this idea come from?”

Staring right back at me was this plate. Made in Italy, given as a
wedding present to some New Yorker, sold to me on a Brooklyn stoop – A
PLATE re-designed my site.

Thanks plate.

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Mobile Drawing

Being able to capture an idea or just doodle a bit on my phone is..totally awesome. I never imagined I’d be able to do this!

But the same thinking applies to most creative work do: When I detach from the computer or the canvas and try to solve for something in a non traditional place, I am usually happier with what I find.

But wow, being able to draw on a PHONE?! Who’s with me on this?

Does it make up for the lack of flying cars..almost, well no, not really..but it comes close!

(The sketch here was done through the Doodlebuddy app)

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Van

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Van

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“Just Say Thank You”

So, it’s 2:30 am and I’m wracking my brain about the design of the footer for my new site. I had an approach that was nice, but primarily off balance with the top logo design-my signature.

Then the voice of my mom popped into my head:

“Just say thank you.”

Really? That simple?!

Sounds good to me-I’ll give it try. Thanks mom!

UPDATE: See the footer!

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Van

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